Marketing & Entrepreneurship

Students examine activities in marketing and business important for success in marketing employment and post-secondary education. Students will learn how products are developed, branded and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues and the impact of technology on the marketplace. This course reinforces mathematics, science, English and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

This course leads students into the exciting and ever-changing world of fashion. Students gain knowledge of marketing as it relates to the fashion industry. From brick-and-mortar retail establishments to online retail and social media marketing, students will explore aspects such as trends, technology, the buying process, visual merchandising, the nature and history of fashion and fashion designers, and the global impact of the fashion industry on the economy. Academic skills related to the content are part of this course. Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

This advanced-level course prepares students for a career in the global fashion industry. Students gain deeper knowledge of the field and apply skills in marketing. Students explore sustainability, social responsibility, entrepreneurship, technology applications, buying, portfolio development, and career as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied. Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships, and endorsements, as well as 3 promotions needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Academics skills (mathematics, science, English, and history/social science) related to the content area are a part of this course. Computer/technology applications supporting the course are studied. Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

In this course students will build on prior knowledge of sports, entertainment, and recreation marketing.  This course focuses on the principles of management and planning supported by research, financial, economic, ethical, and legal concepts.  Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan.  Academics skills (mathematics, science, English, and history/social science) related to the content area are a part of this course.  Computer/technology applications supporting the course are studied.  Students enrolled in a cooperative education course must complete the required hours and requirements of an approved part-time job in order to receive the additional credit

Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.
 

In this course students will build on prior knowledge of sports, entertainment, and recreation marketing.  This course focuses on the principles of management and planning supported by research, financial, economic, ethical, and legal concepts.  Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan.  Academics skills (mathematics, science, English, and history/social science) related to the content area are a part of this course.  Computer/technology applications supporting the course are studied.

Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

The advanced course immerses students in entrepreneurship with an emphasis on critical thinking, creativity, and product development. While practicing marketing strategy, students will explore prototyping and the evolution of a product from concept to market using a real-world simulation, 3D printing and interactions with entrepreneurs and business professionals. As they explore the feasibility of their original ideas, students will participate in entrepreneurial and management activities focusing on prototyping, financing, global marketing, social media marketing, pricing, social responsibility, and emerging technologies. Students will prepare for advancement in marketing careers, entrepreneurship, and postsecondary education. Computer technology applications, business partnerships and DECA activities enhance the course. Students enrolled in a cooperative education course must complete the required hours and requirements of an approved part-time job in order to receive the additional credit. Students are eligible to sit for the National Certiport Entrepreneurship and Small Business certification exam for student-selected verified credit.

This exciting off-site program explores "Madison Avenue" marketing, entrepreneurship and professional success. Students will work with local businesses, entrepreneurs and mentors as they explore the skills needed to pursue a career in marketing or launch a winning business! Located in the most unique classroom in VBCPS, students study in a real world "learning lab" that engages them far beyond the traditional classroom. Topics of study include: social media marketing, leadership, team productivity, business plan development, financial strategies and project management. First semester, the study of marketing fundamentals will lead to a class-related business venture. In the spring semester, the students will be bound for New York City on a 3-day field study that includes professional appointments and tours. An additional credit may be earned by working in a part-time job (Co-op). Membership in DECA offers travel, scholarships, and networking.