ME 8176: Sports Entertainment & Recreation Marketing

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Subject Area
Marketing & Entrepreneurship
Credits 1
Years
1
Level
High School
Grades
10,
11,
12

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships, and endorsements, as well as 3 promotions needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Academics skills (mathematics, science, English, and history/social science) related to the content area are a part of this course. Computer/technology applications supporting the course are studied. Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.

Parent Docs
Sports Entertainment & Recreation Marketing Parent Doc 2021-2022
Storyboard

Unit

History & Evolution

 1

 

Sports Entertainment Careers

1

 

Ticket, Promotion & Sales

1

 

Game Operations, Entertainment & Distribution

1

 

Branding & Licensing

 1

 

Sponsorship, Endorsement, & Ethics

 1

 

Focus

We begin this course by discussing the importance and impact of the sports entertainment & recreation industries.

Next, we look at the different organizational structures within the SE industries and investigate sports entertainment careers.

Now we turn to analyzing the importance of customer service and roles of advertising, publicity, sales promotion, direct marketing, and personal selling in sports entertainment industries.

Game operations is our next focus.  We look at the process of game operations as an integral activity within the framework of a successful sports marketing organization.

We move onto discussing brand extension as a marketing strategy, brand equity and how customers perceptions determine it based on their experiences with the brand.  In addition, we look at the licensing process.

Now we focus on the impact of sponsorship programs and endorsements as a form of an advertising campaign.

Transfer Goals
  • Empower students to be successful citizens, workers and leaders in a global economy.
  • Bridge the academic, employability and technical skills to prepare students for emerging occupations
  • Explore and pursue industry credentials though the integration of content and work-based learning (WBL).
  • Empower students to be successful citizens, workers and leaders in a global economy.



 
  • Empower students to be successful citizens, workers and leaders in a global economy.


 
  • Empower students to be successful citizens, workers and leaders in a global economy.


 
  • Empower students to be successful citizens, workers and leaders in a global economy.