ME 8141: Fashion Marketing

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Subject Area

Marketing & Entrepreneurship

Credits 1

Years

Level

High School

Grades

10,

11,

This course leads students into the exciting and ever-changing world of fashion. Students gain knowledge of marketing as it relates to the fashion industry. From brick-and-mortar retail establishments to online retail and social media marketing, students will explore aspects such as trends, technology, the buying process, visual merchandising, the nature and history of fashion and fashion designers, and the global impact of the fashion industry on the economy. Academic skills related to the content are part of this course. Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.

Parent Docs

Fashion Marketing Parent Doc 2021-2022

Storyboard

Unit	Professional Development	Foundations of Fashion	Fashion Mrk Mix & Concepts	Fashion Development	Selling & Customer Service	Fashion Retailing & Merchandising Dynamic
Focus	We begin this course with learning how to write and format a resume and cover letter and how to correctly fill out a job application. Professional dress and interviewing skills are also practiced.	Next, we define what fashion is and investigate trends that influence fashion.	We transition into learning about what the marketing mix is and how brands are identified by their logos in the marketplace.	Now we focus on how fashion has impacted history, how innovation and invention has changed fashion, and we identify the influential designers of the 20^th century.	Next, we move onto the importance of customer service, the steps to the selling process, and the characteristics of effective salespeople.	We end the course by discussing how fashion has impacted the economy, how the rules of businesses have affected fashion, and the role of visual merchandising.
Transfer Goal(s)	Bridge the academic, employability and technical skills to prepare students for emerging occupations	Empower students to be successful citizens, workers and leaders in a global economy.	Empower students to be successful citizens, workers and leaders in a global economy.	Empower students to be successful citizens, workers and leaders in a global economy.	Bridge the academic, employability and technical skills to prepare students for emerging occupations Explore and pursue industry credentials though the integration of content and work-based learning (WBL).	Empower students to be successful citizens, workers and leaders in a global economy.
Unit Learning Targets	Brainstorm skills and abilities in preparation for creating a resume Write & format a skills-based resume Post resume electronically Write & format a cover letter tailored to a specific job Practice interviewing skills create a portfolio	Define fashion as an art Establish the difference between fashion and style Compare how apparel and accessories, home decorating products are related Research lifestyle trends and their influence on fashion Identify personality traits that affect the selection of apparel, accessories and home fashions	• Investigate the parts of the marketing mix for specific products and/orservices • Identify the brands through their logos/trademarks/trade characters • Create a marketing mix for a specific product and target market	Analyze and relate historical events to the fashion industry Identify influential people/ designers of the 20^th century Recognize why people buy clothing based on physical, psychological, and social aspects Understand the needs satisfied by the physical, psychological, and social aspects of clothing	List and explain the individual steps to the sales process Compile examples of good and bad customer service experiences Explain customer buying motives and types of customers Differentiate between various methods of handling objections Demonstrate how to sell a product	Investigate economic resources used in the fashion industry Identify retail establishments by their logos/trademarks Create a planogram for a specific retail establishment Explain how globalization has affected the fashion industry