This exciting off-site program explores "Madison Avenue" marketing, entrepreneurship and professional success. Students will work with local businesses, entrepreneurs and mentors as they explore the skills needed to pursue a career in marketing or launch a winning business! Located in the most unique classroom in VBCPS, students study in a real world "learning lab" that engages them far beyond the traditional classroom. Topics of study include: social media marketing, leadership, team productivity, business plan development, financial strategies and project management. First semester, the study of marketing fundamentals will lead to a class-related business venture. In the spring semester, the students will be bound for New York City on a 3-day field study that includes professional appointments and tours. An additional credit may be earned by working in a part-time job (Co-op). Membership in DECA offers travel, scholarships, and networking.
Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.