Students examine activities in marketing and business necessary for success in marketing employment, entrepreneurship, and post-secondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas through traditional and social media outlets. Topics will include professionalism in the 21st century workplace, personal branding, product planning and positioning, the maker revolution, promotion, pricing, selling, eco-nomic issues and the impact of social media and technology on the marketplace. Computer technology applications, business partnerships, and DECA activities enhance the course. Students enrolled in a cooperative education course must complete the required hours and requirements of an approved part-time job in order to receive the additional credit.
Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.
Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.
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