ME 8121: Marketing

Unit

Professional Development

Foundations of Marketing 

Economics in Organizations

Workplace Readiness

Customer Service & Personal Selling

Advertising

Sell Me That Product

Focus

We begin this course with  learning how to write and format a resume and cover letter and how to correctly fill out a job application.  Professional dress and interviewing skills are also practiced.

We transition into learning about what the marketing mix is and why it should be tailored to a well-defined target market.

Next, we investigate the different types of economies, political systems, and natural resources to understand the role they play in determining what is produced.

Now we turn to learning about the employability skills needed to be successful in the workplace.

We move onto  learning the steps to personal selling and how to provide excellent customer service.

Now we focus on advertising and ethics,  and the legal consequences for deceptive advertising.

We wrap up the course with a project titled Can You Sell Me That Product? Demonstrating what you have learned you will create a video that demonstrates the six steps to a sale and the selling process for a specific product or service. 

Transfer Goal(s)

Bridge the academic, employability and technical skills to prepare students for emerging occupations.

Empower students to be successful citizens, workers and leaders in a global economy.

Empower students to be successful citizens, workers and leaders in a global economy.

• Bridge the academic, employability and technical skills to prepare students for emerging occupations

• Explore and pursue industry credentials through the integration of content and work-based learning (WBL).

• Empower students to be successful citizens, workers and leaders in a global economy.

• Explore and pursue industry credentials through the integration of content and work-based learning (WBL).

Empower students to be successful citizens, workers and leaders in a global economy.

Empower students to be successful citizens, workers and leaders in a global economy.

Unit Learning Targets

• Brainstorm skills and abilities in preparation for creating a resume
• Write & format a skills-based resume
• Post resume electronically
• Write & format a cover letter tailored to a specific job
• Practice interviewing skillscreate a portfolio

• Investigate the parts of the marketing mix for specific products and/or services
• Create a marketing mix for a specific product and target market

• Compare and contrast the different economic systems
• Compare and contrast the different political systems
• Define GDP and GDP per Capita
• Draw a parallel between countries' natural resources and the products they produce

• Discuss the appropriate ways to communicate in the workplace, both verbal and non-verbal
• Practice phone etiquette
• Role play ethical behavior scenarios
• Identify situations in the workplace that may cause communication problems
• Identify what defines professionalism

• List and discuss the individual steps to the sales process
• Demonstrate how to sell a product
• Explain customer buying motives
• Differentiate between the different retail approaches to selling

• Distinguish between exaggeration and illegal deception in advertising
• Research cases in which deceptive advertising has been charged
• Explain how governmental and self-imposing regulations are used to discourage deceptive advertising and maintain a fair marketplace for both buyers and sellers
• Assess whether the negative incentives are sufficient to deter future violations

• Review the individual steps to a sale
• Collaborate with group members to create the Can You Sell Me That Product? video project