ME 9096: Advanced Entrepreneurship & Innovation CO-OP

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Subject Area

Marketing & Entrepreneurship

Credits 2

Years

Level

High School

Grades

10,

11,

The advanced course immerses students in entrepreneurship with an emphasis on critical thinking, creativity, and product development. While practicing marketing strategy, students will explore prototyping and the evolution of a product from concept to market using a real-world simulation, 3D printing and interactions with entrepreneurs and business professionals. As they explore the feasibility of their original ideas, students will participate in entrepreneurial and management activities focusing on prototyping, financing, global marketing, social media marketing, pricing, social responsibility, and emerging technologies. Students will prepare for advancement in marketing careers, entrepreneurship, and postsecondary education. Computer technology applications, business partnerships and DECA activities enhance the course. Students enrolled in a cooperative education course must complete the required hours and requirements of an approved part-time job in order to receive the additional credit. Students are eligible to sit for the National Certiport Entrepreneurship and Small Business certification exam for student-selected verified credit.

Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.

Prerequisites

Marketing, Fashion Marketing, Sports & Entertainment Marketing, Accounting, or Computer Information Systems

Parent Docs

Advanced Entrepreneurship & Innovation CO-OP Parent Doc 2021-2022

Storyboard

Unit	Diving into Entrepreneurship	Components of Marketing Principles	Entrepreneurship	Human Resources & Marketing Yourself	Exploring Economic Thinking
Focus	We begin with investigating different business opportunities, researching and learning how to write a business plan.	We continue with writing our business plans while focusing on the marketing principles which help businesses succeed.	Next, we analyze the personality traits and skills of effective entrepreneurs to see if we have what it takes.	Now we will learn how to market ourselves because everyone needs to know how to market themselves, not just entrepreneurs.	We end by making connections between economics, and the role that economic systems and entrepreneurs play in our mixed economy.
Transfer Goal(s)	Empower students to be successful citizens, workers and leaders in a global economy	Empower students to be successful citizens, workers and leaders in a global economy	Empower students to be successful citizens, workers and leaders in a global economy	Empower students to be successful citizens, workers and leaders in a global economy	Empower students to be successful citizens, workers and leaders in a global economy
Unit Learning Targets	Identify entrepreneurial opportunities Explore potential business ideas that meet a need in the school or community Analyze business plans of successful businesses Develop the first half of a business plan for your business.	Identify the target market of your business Identify the elements of the promotional mix Analyze the relationship between the promotional mix and the target market Write the last half of your business plan Explain the purpose of branding	Describe goals of entrepreneurs Describe the role of innovation in entrepreneurship Explain where entrepreneurship opportunities exists Research an entrepreneur of interest	Create/update an electronic resume Explore LinkedIn and the ways the sites can be used for personal branding and networking Create a LinkedIn profile Post resume on LinkedIn	Define mixed economy Analyze the advantages and disadvantages of each economic system Explain how economics affects businesses Identify what businesses can do to offset downturns in the economy