ME 8146: Advanced Fashion Marketing

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Subject Area

Marketing & Entrepreneurship

Credits 1

Years

Level

High School

Grades

11,

This advanced-level course prepares students for a career in the global fashion industry. Students gain deeper knowledge of the field and apply skills in marketing. Students explore sustainability, social responsibility, entrepreneurship, technology applications, buying, portfolio development, and career as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied. Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.

Prerequisites

Fashion Marketing

Parent Docs

Advanced Fashion Marketing Parent Doc 2021-2022

Storyboard

Unit	Professional Development	Managing Fashion Promotion	Foundations of Advanced Fashion	Merchandising & Management
Focus	We begin this course with learning how to write and format a resume and cover letter and how to correctly fill out a job application. Professional dress and interviewing skills are also practiced.	We then move into focusing on how promotional events impact organizations, how innovation changes fashion, and how to segment your customer base using market segmentation.	Next, we transition into discussing the development of fashion, the relationship between fashion and culture, and how fashion has impacted the US economy.	Now we will focus on the factors that determine the price of goods and services sold. In addition, we will look at the merchandise cycle and the selling process.
Transfer Goal(s)	Bridge the academic, employability and technical skills to prepare students for emerging occupations.	Bridge the academic, employability and technical skills to prepare students for emerging occupations.	Empower students to be successful citizens, workers and leaders in a global economy. Explore and pursue industry credentials through the integration of content and work-based learning (WBL).	Bridge the academic, employability and technical skills to prepare students for emerging occupations.
Unit Learning Targets	Brainstorm skills and abilities in preparation for creating a resume Write & format a skills-based resume Post resume electronically Write & format a cover letter tailored to a specific job Practice interviewing skillscreate a portfolio	Identify effective promotional events for fashion businesses Create an interior store layout and store front for a hypothetical fashion business Explain how fashion media influences consumer buying habits	Discuss fashion development from the 1600s to present day Make informed, creative decisions from a global perspective Identify fabric constructions and finishes Explain the importance of textiles to the global economy Predict fashions trends for next season	Understand how price affects a store’s image Identify current technology used in merchandise handling between retailers and all classifications and their suppliers Discuss open-to-buy and stock turn over Analyze a six-month buying plan Determine factors affecting pricing policies