In this course students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Academics skills (mathematics, science, English, and history/social science) related to the content area are a part of this course. Computer/technology applications supporting the course are studied. Students enrolled in a cooperative education course must complete the required hours and requirements of an approved part-time job in order to receive the additional credit
Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.
Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.
Sports Entertainment & Recreation Marketing