ME 8178: Advanced Sports Entertainment & Recreation Marketing

Subject Area

Credits 1

Years

Grades

11,

In this course students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Academics skills (mathematics, science, English, and history/social science) related to the content area are a part of this course. Computer/technology applications supporting the course are studied.

Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit.

Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.

Prerequisites

Sports Entertainment & Recreation Marketing

Parent Docs

Advanced Sports Entertainment & Recreation Parent Doc 2021-2022

Storyboard

Unit	Economics of the Industry	Entrepreneurship in the Sports Industry	Devloping Career Goals	Exploring Revenues, Expenditures & Market Research	Putting Event Management into Action	Ethical Issues & Legal Aspects of Sports Entertainment
Focus	We start off by examining the roles of Sports Entertainment Marketing managers and the economic impact of the sports entertainment industry.	Next, we identify characteristics of entrepreneurs and explore entrepreneurship opportunities relating to SE marketing.	We focus next on identifying career opportunities at different levels in sports and entertainment marketing. We will research the education and training needed for a SE Marketing job/career.	We transition to exploring revenue sources and identifying expenditures related to the sports and entertainment industries and develop a market research project.	Now it is your time to put your knowledge of event management into action by organizing and running an event at your school. You may want to work with the Director of Activities or Athletic Direction at your school.	We end the course identifying and analyzing ethical and legal issues related to the SE industry.
Transfer Goals	Empower students to be successful citizens, workers and leaders in a global economy.	Explore and pursue industry credentials though the integration of content and work-based learning (WBL). Bridge the academic, employability and technical skills to prepare students for emerging occupations.	Empower students to be successful citizens, workers and leaders in a global economy. Bridge the academic, employability and technical skills to prepare students for emerging occupations.	Empower students to be successful citizens, workers and leaders in a global economy.	Empower students to be successful citizens, workers and leaders in a global economy.	Empower students to be successful citizens, workers and leaders in a global economy.
Unit Learning Targets	Describe U.S. indicators and their effect on the SE industries. Describe the economic impact of sports and entertainment. Identify cultural and political environments and their economic impact on the global SE industries.	Define the role of the SE marketing manager. Examine the competencies and skills successful SE marketing managers possess. Evaluate various SE marketing management employment opportunities.	Identify career and employment-related information sources. Identify career opportunities at different levels in sports and entertainment. Describe the education and training needed for an SE marketing job/career. Develop a career plan.	Identify revenue sources and expenditures related to the SE industries. Identify the components of a budge. Analyze financial statements	Explain the process for planning an event Develop a marketing plan and budget for an event. Manage a sprots entertainment event.	Identify ethical issues related to SE the industry. Describe the impact of laws and regulations in the SE industry. Explain risk management and its relationship to the SE marketing industry.